Optimizely Center of Excellence
by AES | Amplified by toss the coin
A joint practice from AES, the certified Optimizely partner, amplified by toss the coin's award-winning B2B brand and GTM expertise. Engineering, experience, and AI for digital experience - under a single accountable engagement.
THE PROBLEM
Most Optimizely deployments under-deliver
Not because the platform fails. Because no single partner owns the journey from build to launch to growth. Engineering vendors ship features nobody markets. Marketing vendors run campaigns the platform can't fully support. Five vendors. Partial answers. No accountability for the outcome.
-
Engineering vendors stop at
go-live. -
Marketing agencies don't speak DXP.
-
The customer carries the integration tax.
THE ANSWER
One partnership. One team. One outcome.
The Optimizely Center of Excellence is built to remove the seams. Engineering depth from AES. Experience management from toss the coin. One team, one framework, one accountable engagement, from blueprint to drive.
— APACINSIDE OUR OPTIMIZELY CAPABILITY
Built on real Optimizely depth
-
01
Certified Solution Partner
Optimizely Solution Partner, global region. CMS 12 specialism.
-
02
Production-grade stack
CMS 12.33.3, .NET 8, SQL Server 2022. Engineers current on the latest releases — not maintaining legacy.
-
03
Integration credibility
Live integrations with Sabre SynXis, Salesforce Marketing Cloud, and modern marketing & CRM systems. Built and maintained — not theorised.
-
04
Regional delivery footprint
APAC delivery across Singapore, Malaysia and the hospitality vertical. Singapore-led PM, offshore engineering bench.
-
05
Bench depth
Tech leads with 12+ years, senior engineers with 5+, certified across architecture, development and QA.
-
06
AI-Native Development Lifecycle
We use AI-assisted coding and automated QA protocols specific to the Optimizely schema, reducing time-to-market and ensuring higher code consistency across complex DXP environments.
THE FRAMEWORK
BUILDx.
BUILD with AI for digital experience.
Five stages. One framework. AI for digital experience in every step.
-
B
Blueprint
Strategy
Tech and brand planned together. One blueprint, signed by both teams.
-
U
User Experience
Creativity
Co-authored UX. Designers and engineers from day one.
-
I
Infrastructure
Expertise
Optimizely platform engineering and AI-native delivery.
-
L
Launch
Ownership
The team that built it takes it to market.
-
D
Drive
Accountability
Continuous optimisation against business outcomes.
The X is the AI layer running through every stage. Not a sixth stage. Not a bolt-on. Built into BUILD by construction.
WHAT CHANGES FOR CLIENTS
Six things change when Optimizely runs through the CoE.
-
01
More of the platform you already paid for.
The licence earns its keep.
-
02
AI-native by default.
The X is in every stage. Not catching up to AI in 2027.
-
03
Fewer vendors. Less coordination tax.
One SOW. One throat to choke.
-
04
Speed without translation loss.
Cycles compress from quarters to weeks.
-
05
B2B-native, not B2C retrofitted.
Built for long sales cycles and multi-stakeholder buying.
-
06
Measured on outcomes the CFO recognises.
Pipeline, conversion, revenue — not tickets closed.
BEHIND THE PARTNERSHIP
Behind the Center of Excellence
-
Optimizely partner of record.
Optimizely Solution Partner with global reach and CMS 12 specialism, backed by a certified senior engineering bench. Production-grade .NET 8 stack with modern integrations, delivered across APAC through Singapore-led execution.
-
B2B brand and GTM, amplified.
Award-winning B2B brand strategy and go-to-market specialist. We help technology and B2B leaders turn product investments into market outcomes. [awards, regional reach, joint clients.]
Ready to get more from Optimizely?
Start with a conversation, not a brief.
